The 24 Carrot Manager by Adrian Gostick , Chester Elton

The 24 Carrot Manager by Adrian Gostick and Chester Elton is a practical business guide that explores effective employee recognition and motivation strategies within organizational settings. Gostick and Elton present evidence-based approaches to creating workplace cultures where employees feel valued and appreciated, demonstrating how recognition directly impacts engagement, retention, and performance. The work combines research findings with real-world examples, offering managers concrete strategies for acknowledging contributions and fostering positive team dynamics. The authors emphasize that meaningful recognition need not be expensive or elaborate, focusing instead on authentic appreciation and timely acknowledgment of effort and achievement. With actionable guidance and implementation frameworks, the book enables managers to transform workplace culture through intentional recognition practices. The work addresses common management challenges including motivation, retention, and team cohesion through the lens of appreciation and acknowledgment. Ideal for managers seeking to improve team performance, reduce turnover, and create workplaces where employees feel genuinely valued for their contributions and professional growth.

The 24 Carrot Manager by Adrian Gostick , Chester Elton