MARKETING PRACTICE IN HOTEL AND CATERING INDUSTRY BY JOHN W SHEPHERD

A comprehensive guide to marketing strategies and practices tailored for hospitality professionals. This essential reference explores proven techniques for promoting hotels, restaurants, and catering services in a competitive marketplace. John W Shepherd draws on industry expertise to cover brand positioning, customer engagement, pricing strategies, and promotional campaigns specific to the hotel and catering sector. Ideal for managers, marketers, and business owners looking to strengthen their market presence and drive customer acquisition in hospitality.