The Richard Branson Way by Des Dearlove

Richard Branson tells it, the famous Virgin logo was started from a public phone booth with less capital than most people spend on a big night out. Now you can find out what ten key business secrets lie at the heart of the Branson management style and the Virgin Empire. Business the Richard Branson Way charts his spectacular career and examines how his unique abilities-have made him one of the most colorful, dynamic and successful business in the world.