{"product_id":"consumer-behaviour-south-asian-adaptation-by-zubin-sethna-and-jim-blythe","title":"Consumer Behaviour (South Asian Adaptation)  by Zubin Sethna and Jim Blythe","description":"Explore the factors that shape consumer choices across South Asia with Consumer Behaviour (South Asian Adaptation) by Zubin Sethna and Jim Blythe. This book introduces key ideas in consumer behaviour through a South Asian lens, helping readers connect marketing concepts with the region’s distinctive consumer and market contexts. A useful resource for students and readers interested in understanding how people make purchasing decisions.","brand":"Inspire Bookspace","offers":[{"title":"Used Book in Good Condition","offer_id":67875972087861,"sku":"AK3110","price":189.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2183\/7201\/files\/NewDoc10-30-202621.11_97.jpg?v=1793600141","url":"https:\/\/www.bookspace.in\/products\/consumer-behaviour-south-asian-adaptation-by-zubin-sethna-and-jim-blythe","provider":"Inspire Bookspace","version":"1.0","type":"link"}